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 Committees |
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| Public Relations & Communications Committee |
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| Committee Members |
- Public Relations & Marketing Chair: Clark Kilgard
- Newsletter Editors: Rick Stark & Tim Clinton
- Website Development: Frederick Hefer
- Social Media: TBA
- Photographers: Gustavo Cruz, Moshin Jaffer, Bob Greene & Clark Kilgard
- Writers: Moshin Jaffer & Herb Schultz
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| Objectives of the Public Relations & Communications Committee |
- Position Rotary Club of Weston (RCOW) as one of the leading community service organizations in Southwest Broward County.
- Use our award-winning newsletter and web site to deliver Rotary Club of Weston’s news and communications to our membership and targeted constituencies.
- Maintain a monthly presence in Weston Lifestyle Magazine and Our City Weston so as to strengthen the “Rotary Club of Weston” brand within our Southwest Broward community and among our target constituencies.
- Tell the story of Rotary, both locally and internationally in a compelling manner that interests both club members and members of our community. Emphasize narrative in both photos (action!) and text.
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| Role of the Public Relations & Communications Committee |
- Maintain a professional website, electronically publish a monthly RCOW newsletter, and leverage the power of social media (i.e. Face Book, LinkedIn, etc) to expand the awareness of RCOW and its current activities among our target constituencies.
- Implement an effective community relations / publicity / media relations program that positions RCOW as one of Southwest Broward’s leading community service organizations, and contributes to building a benefit-related awareness for the club’s community service activities.
- In addition to the opportunities to build a benefit-related awareness for RCOW through an effective public relations and club communications program support other key elements of the marketing mix to advance the RCOW brand such as:
- Media advertising (i.e. PSA’s – Print, Broadcast, Cable),
- RCOW promotional materials,
- Merchandising / signage program,
- Direct marketing & viral marketing,
- Strategic alliances & co-operative marketing.
- Support the club’s fundraising activities, major sponsorship sales and sponsor relations to assure sufficient funding for the club’s service programs.
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| Contact Info |
If you have any questions regarding the Public Relations and Communications Committee please contact Clark Kilgard, chairperson at clarkkilgard@aol.com or 954-849-8826
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Rotary Foundation Committee