When Paul Harris, the father of Rotary, began meeting with other professionals, he probably had business in mind. He thought he could expand his circle of friends and create a larger potential customer base. Why do so many Rotarians today think this is wrong?
Most people join Rotary to network, business or otherwise. It is simply good thinking to associate with established business professionals and community leaders. These are the type of people who contribute time, talent and treasure towards making communities a better place to live
Let’s look at the first “Object of Rotary”, THE DEVELOPMENT OF AQUANTANCE AS AN OPPORTUNITY FOR SERVICE. This approach in reaching out to new potential members is often overlooked. It is also forgotten when we assess our existing members. Are we so concentrated on projects and programs in Rotary and simply overlooking basic networking and friendship requirements?
Rotary for ninety years was an entity of dynamic growth. The clubs attracted business, professional and community leaders by meeting their basic needs. And then Rotary hit a wall and a membership freefall occurred.
Let’s not lose sight of what is important. Yes projects and programs are vital, but if we don’t keep our eye on the ball and continue to satisfy our member’s (the club’s customers) needs, new growth and strengthening our existing club will not happen. Rotary is changing with the times. Our outlook toward a bigger, better and bolder club must change as well. |